LA Muscle TV will launch on Sky on July 27, claiming to be “the first channel completely dedicated to health, fitness & lifestyle available on Sky this summer”, though rivals Body in Balance may beg to differ.
Initially launched in 2008 as an online channel, LA Muscle TV claims over 2 million online viewers worldwide. The Los Angeles based service also has its own YouTube channel and recently started broadcasting on the Eutelsat Hot Bird to Europe, Asia, Africa and the Middle East. From Monday, July 27, the channel will be available for 15 hours a day on Sky TV.
The channel brings a variety of informative health, fitness and nutrition related programmes, instructional shows with industry specialists and interviews with top athletes, models and celebrities.