Cable and DTH operators in Romania plan to target the 1.4 million households currently receiving only terrestrial TV services in the run-up to digitalisation.
According to ZF, the value of this market, based on average monthly subscription fees of around €5, could be up to €84 million a year.
It has previously been reported that the state would provide subsidies of up to €90 for each DTT decoder.
However, the Communications Minister Gabriel Sandu now says this will not be the case, with the responsibility falling to the operator of what will be the second DTT multiplex.
This will be required to cover 80% of the country, while the first one will cover 60%.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.