First numbers for NHK World TV

By Julian Clover
July 15, 2009 18.19 UK

NHK has given details of audiences to its revamped NHK World TV channel.

Addressing the Japanese public broadcaster’s monthly press conference, executive vice president Yoshinori Imai said that in Hong Kong, 17.9% of people are watching NHK World at least once a month. In the UK the figure was 6.1%, while in Washington 4.5% tuned in.

NHK World is the fifth most popular international channel in Hong Kong and is the third most popular in Washington after BBC World News and CNN [sic]. The most popular programmes are the English language versions of the NHK Specials and Asia 7 Days.

Imai said that in December the channel would commence broadcasting some programmes in the HD format and expressed a hope that it would be possible to extend the technology across the world.

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