Zon Multimedia ups the tempo

Portugal’s Zon Multimedia expects the volume of traffic on its networks will quadruple by 2012, with the maximum broadband speed reaching 400 Mbps, compared to the 100 Mbps currently available.

According to CEO, Luis Lopes, average data traffic per client (Zon has around 550.000 broadband subscribers) has practically tripled in two years.

He added that Zon will have eight times more capacity available by the end of the year and has close to 1.2 million clients with internet access speeds of 100 Mbps, with the figure expected rise to 2.8 million by the end of the year.

The operator has also launched Zon Fibre, which offers two internet access speeds. The 50 Mbps option costs €57.90 for the first 12 months, while the 100 Mbps option costs €64.90.

Both include 110 TV channels and unlimited calls to the national fixed network and to another 20 countries.

Zon is in addition developing new services on its cable distribution platform that will be mostly launched from 2010.

Rodrigo Costa, the company president, told journalists that the first 3D trials and electronic commerce would launch this year.