TVN earned more in ad revenue in the first half of this year than any other TV channel in Poland.
According to data produced by TNS OBOP for Wirtualne Media, the figure amounted to PLN1,374,645,117 (€313,500,085), or 7.3% more than in H1 2008.
Although Polsat was in second place with PLN1,166,892,624, its earnings were 12.7% lower than a year earlier.
Third placed TVP1 and TVP2 had a successful first half, with their earnings of PLN856,362,143 and PLN576,020,416 being 23.3% and 25.6% respectively up on H1 1008.
Viva Polska, in fifth place, nevertheless posted a remarkable 162.1% year-on-year increase in ad revenues.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.