The Dutch online retailer Bol.com is showing a number of complete episodes of TV series online in order to boost DVD box sales.
Visitors to the website can see episodes from four TV series, including ‘Lost’ and ‘Grey’s Anatomy’, thanks to an agreement with Disney in The Netherlands.
Until now, Bol.com only showed trailers of TV series. Its decision to show uncut programming is to test if this will wet the appetite of viewers to buy the whole series in DVD box sets.
Unlike its US counterpart Amazon.com, Bolcom does not plan to sell on-demand programming on its website, at least not for the time being.