Poland will see the launch of a new teleshopping channel later this summer.
According to Wirtualne Media, the service will be named TV Market 24 and is currently finalising an agreement with Cyfrowy Polsat, the country’s largest DTH platform. It also hopes to secure carriage on Cyfra+, n and a number of cable networks.
TV Market 24 will replace a channel named TV Market, which is already distributed by several platforms. Its schedule will be organised around thematic blocks such as fitness, health and beauty and cookery.