The Polish cable operator Vectra has changed its product sale conditions for new subscribers.
In an acknowledgement to the worsening economic climate in the country, it has reduced the length of one and two year contracts to nine and 18 months respectively.
It has also withdrawn financial disincentives for those who cancel contracts after losing their employment and introduced “happy hours” at its stores around the country during which customers can sign up to receive service at preferential rates.
Vectra is the second largest cable operator in Poland, claiming over 740,000 subscribers in 155 towns and cities. Of these, over 200,000 receive digital TV services.