Deutsche Telekom will this week start marketing the Liga Total live football package on its IPTV platform T-Entertain.
In direct competition with the Premiere live football coverage, Deutsche Telekom will charge €14.95 a month for live coverage of all 612 games during the 2009/2010 season. This will include both the First and Second league games of the Bundesliga, as well as the Konferenz games.
An HD version will be available at €19.95.
These prices come on top of the basic DSL and IPTV connection costs, starting at €44.95 a month.
The telecom operator also plans to add a number of additional features to its football coverage, including an on-demand archive of all games played during the season, instant replay functionality during live games and enhanced text information.
Coverage of the Bundesliga games has been contracted to Constantin Medien, as reported in Broadband TV News.
The pay-TV operator Premiere, to be renamed Sky on July 4, is expected to announce its Bundesliga pricing at any moment.

"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins.
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.