The Business of Multiscreen Television
Poland’s ad market was worth PLN1.65 billion (€378.6 million) in Q1, according to data produced by the sales house MPG and published in Wirtualne Media.
The figure was 8.8% down on the Q1 2008 total, with the only sector showing any growth being the internet (+7%).
TV, which accounted for 50.6% of total spend, was 6.2% down on Q1 2008, though the sharpest fall was seen in the ‘other’ category (-20%), which includes in store TV and product placement in film and TV.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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