Astra Germany will launch a big consumer campaign next month to inform viewers about the digital future. Using billboards, flyers, radio commercials and in-store promotions, the satellite operator will tout the benefits of digital television.
Using the slogan ‘analogue reception is a cul-de sac, digital satellite reception means a free ride into the future,” the operator is preparing German viewers for the upcoming analogue switch-off on the satellite.
“The digititalisation in Germany has now taken the lead. At the moment, more than 50% of German TV households have digital reception. This is a great development! At satellite level, we are even at 70%,” said Wolfgang Elsässer, MD of ASTRA Deutschland. However, there are still almost five million analogue satellite homes. With our campaign we want to convince then of the benefits of digital television.”
The campaign will also emphasise that digital reception also make HD possible.
Next year, the public broadcasters ARD and ZDF will start regular HD broadcasts with the Winter Olympics.