The economic crisis is affecting Russia’s TV ad market in unexpected ways.
Kommersant reports that while the volume of sales at federal (national) stations fell by 2% in the first quarter, regional ones saw theirs rise by anything from 1% to 46%.
Quoting figures provided by the agency Maxus, it adds that the increase in volume was highest in the city of Ufa, while in the capital, Moscow, which accounts for around half of all regional TV budgets, it fell by 14%.
Interestingly, discounts are now in some instances making the cost of regional TV advertising cheaper than that for radio.
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