The Business of Multiscreen Television
The channel-line of Poland’s soon-to-be-launch mobile TV service is starting to take shape.
According to Wirtualne Media, Telestar, the operator of the participation channel iTV, has signed an agreement with Info-TV-FM, the company recently awarded Poland’s first DVB-H licence.
Although iTV, which was launched in June 2003, currently claims an audience share of 0.15% in its 16-49-age group target audience, Telestar says it aims to increase the figure to 0.50% by the end of the year.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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