Business audiences are increasingly watching TV on their computers, according to a new consumer behaviour study conducted on behalf of Ericsson and CNN. 67% of respondents to the online survey said their TV viewing in the PC had increased over the past three to four years with almost a quarter saying their TV viewing on mobile devices increased in the same period.
Flexibility (71%) or the desire to catch up on missed content (51%) was cited as the main reasons for watching TV content on the PC.
The survey found three quarters (73%) of CNN’s audience shares user generated content, and with 66% of those over the age of 45 also sharing user generated video content, the activity is clearly not just for the young. 29% also record video clips on their phone.
The international business community is also increasingly access the internet on the move. 56% of respondents with mobile internet access content whilst on the move, though this also suggests the remainder are not getting full value from the product!
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.