The Business of Multiscreen Television
Lagardere has secured the rights to the 2014 Sochi Olympic Games in Russia.
According to Kommersant, they have been acquired by the French media group’s agency Sportfive for an estimated €1 billion.
The rights cover 40 countries in Europe, including Russia, and will be sold on by Sportfive.
They cover all forms of TV distribution, including mobile and the internet.
Sportfive has also secured the rights to the 2016 Olympic Games, the venue for which has yet to be decided.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published. Read more about the report