VGTRK looks to internet deals
By Chris Dziadul
February 9, 2009 08.32 UK
The Russian public broadcaster VGTRK plans to licence foreign content for distribution on video hosting sites.
Kommersant reports that two companies – Rambler Media and Media Mir – have already received proposals from VGTRK that would effectively see it act as a broker between copyright holders and content providers.
VGTRK began actively licensing its content in October 2008 and subsequently filed a suit against Mail.ru and Vkontakte.ru.
However, it only managed to reach a settlement with the former.
VGTRK’s strategy is likely to prove lucrative financially, with ad spend on internet-delivered content in Russia predicted to grow by 30-50% a year over the next year or two, as opposed to 20% for the traditional internet sector.
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