UPC Nederland has reported record numbers of users for its VOD service, with almost 34 million streams requested in 2008.
The growth in usage was spectacular: during the first half of the year, 13.8 million streams were requested, and in the second half the number rose to 21 million.
During the first months of 2008, some 40% of all UPC digital subscribers used the VOD service, the percentage growing to over 50% in the second half of the year.
The most popular requests included the movies Moordwijven, I Am Legend and Ratatouille. Also popular were the catagories ‘youth’ (with Bob the Builder, Ernst, Bobbie en de Rest) and ‘TV Series’ (including Desperate Housewives, Grey’s Anatomy and Criminal Minds) the most watched.
At the end of 2008, UPC On Demand offered some 430 movies and 765 hours (1,300 episodes) of TV programmes and series. In addition, UPC also offered 10 days worth of programming from the Dutch public broadcasters in the section Programma Gemist.
UPC does not release figures of the usage of premium movie titles and the requests that are included in the subscription services.
About Robert Briel
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.