The Slovak commercial broadcaster TV Joj may soon have a third channel.
According to Medialne, its licence holder Mac TV recently registered the name TV Dobré ráno (TV Good Day) with the regulator, implying that the service would focus on breakfast/morning programming.
TV Joj is one of the leading broadcasters in Slovakia, claiming an audience share of 18.7% in the last week of January, according to data produced by the public broadcaster STV.
Its second channel Joj Plus accounted for 1.9% of viewers in the same period.