Modern Times Group in launching a new free-to-air channel in the Danish market. TV3 Puls will launch on Monday March 23 as a broad appeal entertainment channel with a target audience of men and women aged 15-49.
At launch TV3 Puls will be available to more than 50% of Danish TV households through MTG’s Viasat DTH platform, cable network YouSee and over IPTV.
Programming will include exclusive live coverage of Formula One motor racing and MotoGP motorcycle grand prix championships. The station also plans blockbuster movies, drama and popular lifestyle programmes. The first week’s coverage will also include Denmark’s 2010 World Cup qualifier with Malta.
TV3 Puls will join the existing TV3 branded channels in the Danish market; the female skewed TV3, and male skewed TV3+.