Shares in Ideal World lost two thirds of their value today after the teleshopping channel revealed sales in the six weeks to December 7 were 17% lower than in the same period of 2007.
In a statement the company said that while sales in the first nine days of December were broadly in line with last year, the November shortfall was unlikely to be made up. Consequently the Peterborough-based company is expected a loss on the year of £4 million.
Ideal World operates a total of three channels on cable, satellite and DTT. Last week Broadband TV News revealed the company was to reduce staffing levels by 15%.
About Julian Clover
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.