Miniweb has secured a position on the first page of the Sky Interactive Menu. It follows a reorganisation of the guide that leaves NHS Direct as the only service to populate the second page.
The move further strengthens Miniweb’s TV Key and Key & See propositions that offer broadcasters an alternative to Red Button services. Viewers enter a TV Key displayed on screen that then takes them to an online TV site while continuing to view the broadcast stream. The method makes it possible to engage viewers in interactivity even when the programme has been locally recorded.
“Traditional red button interactivity can be expensive, firstly to develop the interactive content and then to deliver it over the broadcast channel,” said Miniweb CEO Andrew Carver. “The advantage of the Miniweb TV Key is that it links directly to a TV Site which is easily created by repurposing existing web content, providing broadcasters with a new way to generate revenue and engage viewers without the high operational costs associated with past services.”