BBC World News has created an oversize microphone at Berlin Hauptbahnhof to draw attention to the channel’s “probing and courageous” journalism.
The microphone, in position from today (November 19) through to November 30, is seen breaking through the floor of the central station. Alongside it is the strapline “you can’t bury a powerful question”.
Passers by can also access a 30-second TV commercial on their Bluetooth-enabled mobile phones. The advertisements relate to BBC World News’ current never stop asking campaign.
“We’ve created this unique microphone especially for Berlin Hauptbahnhof to highlight BBC World News’ investigative journalistic rigour,” explained Annabel Cameron, head of consumer marketing, BBC Global News. “The size and scale of the microphone provides us with real stand-out appeal which we envisage will really grab the attention of commuters.”
The microphone is also appearing in a series of advertisements currently running in a cross-media campaign in Germany.