Less than one in five Lithuanians (19%) claim to have sufficient information on the transition to digital broadcasting, according to a survey carried out by TNS Gallup for the incumbent telco TEO LT.
Commenting on the results of the survey, Nerijus Ivanauskas, chief marketing officer and deputy general manager at TEO LT, said that many Lithuanian nevertheless plan to start receiving digital TV services in the short run – the country’s ASO date has been set as October 29, 2012 – and a monthly fee of LTL20 (€5.9) does not seem high for such services.
Interestingly, according to BMS Megapolis, only 3-4% of TV sets sold in Lithuania at the end of last year had integrated MPEG-4 receivers. However, this should rise to over 80% by the end of next year.
TEO LT is one of the leading players in Lithuania’s digital TV sector, operating both IPTV and DTT services using the ‘Gala’ brand name.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.