ITV plc is to integrate its broadcast and online operations to create a single channel business. The company says the move will create a closer co-operation between the divisions in line with the 360-degree approach of its turnaround strategy.
The restructure means that ITV’s online assets including ITV.com. ITV Local, Kangaroo, Friends Reunited, and Interactive and Gaming will be integrated with ITV’s broadcast channels. Overseeing the newly enlarged division will be ITV director of television, channels and online, Peter Fincham.
Jeff Henry, currently managing director of ITV consumer has announced he will stand down once the transition has been completed. Ben McOwen Wilson has been appointed director of online and will report to Fincham.
“Thanks to Jeff Henry and his team, this year our online businesses, in particular itv.com which is now a channel in its own right, have gone from strength to strength and we have seen unprecedented online growth in unique users and video views. Jeff has created valuable new revenue streams that we will continue to develop,” said ITV executive chairman Michael Grade.
DTT multiplex operator SDN will report to director of group development and strategy, Carolyn Fairbairn.