Apple sells 200 million TV series episodes
By Robert Briel
October 19, 2008 21.31 UK
Apple has announced that all four of the major US networks are offering primetime programmes in HD on the iTunes Store. The iTunes Store has sold over 200 million TV episodes, including more than one million HD episodes purchased since the launch of HD programming last month.
“We’ve got an incredible fall 2008 TV lineup with over 70 primetime comedies and dramas, including many of the most popular shows on TV in stunning HD,” said Eddy Cue, Apple’s VP of internet services, in a statement. “With over 200 million episodes sold, iTunes customers have proven they love watching television on their computer, iPod, iPhone and TV with Apple TV.”
The iTunes Store claims to have the world’s largest online catalogue of TV programmes, with over 70 primetime comedies and dramas from the four major networks and over 70 cable networks including Bravo, Comedy Central, Disney Channel, ESPN, FX, HBO, MTV, Nickelodeon, Sci Fi, Showtime and USA.
SDTV shows on the iTunes Store are $1.99 (€1.48) per episode, while HD programmes from ABC, NBC, CBS and FOX cost $2.99 each. Many series offer a season pass option which allows customers to purchase entire seasons at a discounted price.
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