One Austria turns Orange
By Robert Briel
September 22, 2008 15.32 UK
The Austrian mobile operator One, which is owned by Mid Europa Partners (65%) and France Telecom (35%), has now become the Austrian branch of the Orange brand. All elements of the new identity were deployed over last weekend throughout the 90 Orange stores and 1,700 dealers across Austria.
Orange Austria is one of three operators in the country that also offer mobile TV using DVB-H broadcasts from the Media Broadcast network. The others are 3 Austria and Telekom Austria’s A1.
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