QVC is launching a dedicated Beauty Channel, using the Red Button on Sky Digital, and its multiscreen application.
QVC UK has worked with Ensequence to rebuild the multiscreen to promote a wide range of product browsing options across four separate video streams. These are the live television output; a version timeshifted by one hour; Today’s Special Value; and the new dedicated Beauty Channel. Each channel is supported by real time product tracking information.
“These are exciting times for QVC viewers on Sky,” commented Paul Murphy, Head of Media Technology, QVC UK. “We now have a robust and flexible way of allowing our customers to make considered purchases of beauty products from the wealth of broadcast-quality videos that we have available. This a genuine example of partnership, with everyone, including our own media technology team, working together to deliver a complicated integration project which gives our customers a faster, richer and better-designed service with more choice of products every day.”
While successfully repurposing its content, QVC has produced a successful workaround to the lack of available channel numbers on the Sky platform.
Playout for the Beauty Channel is being managed by a specialist broadcast planning, asset management and transmission system developed in partnership with PubliTronic under contract to TX2, using the Indigo server and customised Cobalt control software.
The channel will initially offer a four-hour loop.
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