Warner Bros International Television Distribution is launching its first subscription video on demand service for the Italian market over the IPTV platform Fastweb.
Warner TV will go live on September 8 bringing subscribers to catch up with popular series including ER, The O.C., Friends, Nip/Tuck, La Femme Nikita, Smallville, Cold Case and classic series such as V and Lois & Clark: The New Adventures of Superman. There are also cartoons from the Looney Tunes library and 150 Warner Bros movies including The Matrix Reloaded, Mad Max, The Goonies and The Shining.
“We are so excited to be launching the Warner TV on-demand channel”, said Alessandro Petazzi, Fastweb’s Head of Media & TV. “The addition of Warner Bros. content further enriches our portfolio and the launch of a Warner TV branded and managed on-demand channel is in-line with Fastweb’s most recent strategy of blending the benefits of video on demand (“what you want when you want”) with the advantages of traditional channels (editorially managed content, fresh and relevant to specific customer targets, associated with a familiar content brand).”
“The launch of Warner TV on Fastweb in Italy continues Warner Bros’ strategic expansion into subscription- and advertiser-supported video-on-demand branded services around the world, added Jeffrey Schlesinger, president, Warner Bros. International Television.
Swisscom-owned Fastweb was the first company in the world to launch IPTV. It also offers standard VOD, linear and subscription TV channels.
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