The Business of Multiscreen Television
Sony Pictures Television International (SPTI) has launched a fully localised version of AXN in Bulgaria.
The channel has been available in the Bulgarian market since October 2003, but a separate feed went live on July 1 and features fully localised programming and advertising specific to the Bulgarian market.
The action and adventure channel is now available to a total of 12 million households in the regional markets of Poland, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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