The Business of Multiscreen Television
The News Corp-backed Polish station TV Puls has posted ad revenues for H1 this year that were 301.7% higher than in the corresponding period in 2007.
However, though amounting to PLN131,105,357 (€39,132,073), they were, according to TNS OBOP, still only around a tenth of highest earner Polsat’s PLN1,346,73,794.
TVN was in second place with PLN1,287,335,442, followed by the public broadcaster’s first channel TVPI’s PLN697,783,019.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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