Unitymedia has reached the milestone of over 1 million digital households in the states of Northrhine-Westphalia and Hesse, the company announced today. About 40% of all single households now subscribe to digital services. This is due to the success of the “Jetzt digital” campaign, according to CEO Parm Sandhu.
From July 1, the campaign will concentrate on the housing associations and community housing estates. In many cases, cable operators in Germany do not have direct access to homes in multiple dwelling estates.
However, Unitymedia says this is not the case with them, they operator has managed to overcome this historical fragmentation in the German cable markets by integrating the once separated net levels (hence the name Unitymedia) The company says it now reaches full direct customer access for digital TV and broadband is available to over 90 per cent of its homes reached.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.