TVN, Polsat in the money

By Chris Dziadul
May 12, 2008 08.09 UK

The national commercial station TVN secured the most ad revenue in Poland in April, according to data produced by TNS OBOP.

Its earnings of PLN261,542,404 (€77,683,247) were 22.2% higher than those in the corresponding month last year, slightly ahead of second placed Polsat, which posted a year-on-year increase of 20.1% to reach PLN254,388,233.

On the other hand, the third and fourth placed public channels TVP1 and TVP2 registered falls of 18.2% and 23.5%, posting PLN122,118,569 and PLN87,638,823 respectively.

The most financially successful thematic channel in April was AXN, in fifth place with PLN27,736,170, while the star performer overall was News Corp-backed TV Puls, its revenues rising 290.4% year-on-year to reach PLN24,978,818.

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