Pace wins Queen’s Award for International Trade

Pace Micro Technology has won the Queen’s Award for International Trade after increasing its exports by 251% to £335 over the last three years. It is the second time that the Saltaire-based digital technology developer has won the award having previously received the honour in 1998.

“Winning the Queens Award for International Trade is testament to the tremendous work that has taken place at Pace over the last three years in broadening our international customer base and creating the best portfolio of pay-TV customers in the world,” said Pace CEO Neil Gaydon. He attributed the award to the company’s long-term strategy in the US market that had been characterised by the entrenchment of Motorola and Scientific-Atlanta. “At Pace, we took the time to adapt our technology for the US market, developed new software that bypassed some of the barriers put in place by the incumbent suppliers and developed strong relationships with the key players. We have gone from success to success over the years and now over half our revenues now come from the US, which helped treble our profits in 2007.”

The Queen’s Award office describe the Pace achievement as an outstanding performance that had been based on a well-focused marketing strategy, engineering expertise and a determination to succeed.