Eurosport is to emphasise the role of its multimedia services follow an agency review earlier this year that has led to the appointment of Grey Paris and Grey London for its pan-European account.
The broadcaster is aiming to better reflect its multimedia approach to sport entertainment including the linear TV channel, online and the management of international sporting events. The move marks a change in strategy that has previously targeted business stakeholders. New campaigns will be more consumer focussed.
“Fast-paced change in technology, digitalisation, and media fragmentation has opened up many new opportunities for growth. At the same time, we have increasingly sophisticated means to reach consumers like never before, to create a dialogue and better understand their needs and desires,” said Jacques Raynaud, vice-chairman, Eurosport Group.
Grey has developed a new advertising template that will run in print and online to support the broadcaster’s coverage of the French Open, UEFA Euro 2008, Tour de France, Beijing Olympic Games, and the US Open.