Barry Rubery, the founder and former CEO of Pace Micro Technology, has re-emerged as the chief executive of interactive technology provider Electra Entertainment.
Former Gemstar-TV Guide CTO Jonathan Drazin and Static 2358 founder Jasper Smith established Electra in 2003. It has come to prominence in the past few weeks after Smith repurchased Static and its consumer-facing brand Playjam from OpenTV. The Electra middleware drastically reduces the amount of capacity used by interactive applications. Rubery’s contacts book and salesmanship will be a key tool in the licensing of the technology to consumer electronics manufacturers.
Rubery left Pace when the company floated on the London Stock Market in 1996. In 2003 he formed Fusion Technology with Beko Electronics, before being bought out by the Turkish company in 2005.