Canal Digital moves HD to family pack

hdtv_puff.jpgCanal Digital is to repackage its HDTV service, dropping its SKr99 dedicated HD pack, instead adding its seven HD channels to the family pack.

The channels concerned are SVT HD, TV4 HD, History Channel HD, Discovery HD, National Geographic HD, Voom HD and Silver HD with the price of the family pack increasing from SEK189 to SEK209 per month from April 1.

The repackaging follows the recent launch of HD channels from rival DTH platform Viasat, which has so far concentrated on its premium subscribers.

Two years after becoming Europe’s first pay-TV platform to offer HD, Canal Digital has 46,000 HD subscribers. It is the strategy of other European platforms to levy an additional charge for HD services.