The American channel BET – Black Entertainment Television – will start broadcasting a dedicated UK version to British audiences on Thursday February 28, bringing such series as 106 & Park, American Gangster, College Hill and Meet the Faith.BET will be offered free-to-air on the Sky platform. BET Networks is part of Viacom.
“We’re thrilled to be able to bring high quality, Black cultural content to communities around the world and deliver on our commitment to expand the BET brand internationally,” said Debra Lee, chairman and CEO, BET Networks in a prepared statement. “For more than 27 years, BET Networks has been the leader in providing premium entertainment to African American audiences, and we’re so excited to establish BET as the premier destination for UK audiences to enjoy content that reflects the many viewpoints of the Black experience.”
“BET has been building a presence among our core target audience in the United Kingdom for more than two years,” said Michael Armstrong, senior VP and general manager, BET International. “For the UK version of BET, we will be giving BET’s U.S. content a regionalised look and feel that reflects the UK marketplace, and as we grow and develop the channel, we look forward to partnering with the UK creative industry to give BET an even stronger British accent.”