Poland’s ad market was worth PLN6.5 billion (€1.8 billion) in 2007, or 14.5% more than a year earlier. The data, produced by Starlink, also shows that the biggest growth sector was the Internet, with spend 40.7% up on 2006. Although the rise in TV spend was a more modest 17.4%, the medium still accounted for over half of the total (50.9%), equivalent to PLN3.35 billion.