PT Multimedia has revealed its new brand identity. Henceforth the company will be known as Zon with the name being added to its subsidiaries and business units that will be known as Zon TV Cabo, Zon Phone and Zon Lusomundo. It follows last November’s spin-off of the company from the telco Portugal Telecom.
The name was identified by the branding company MyBrand, which also worked in the rebrand of IPTV operator Meo from Portugal Telecom.
Zon TV Cabo is the market leader in Portuguese cable TV and rival nets Bragatel, Pluricanal Leiria and Pluricanal Santarem.