According to the comScore Video Metrix report for September 2007, nearly 75% of US Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person, during the month.
September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U. video property with 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of which occurred at YouTube.com (27.6%).
Fox Interactive Media ranked second with 387 million (4.2%), followed by Yahoo! Sites with 381 million (4.1% and Viacom Digital with 304 million (3.3%).
Other notable findings from September 2007 include:
– Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
– More than 38 million people viewed approximately 360 million videos on MySpace.com.
– MySpace TV accounted for 766,000 viewers and 1.1 million videos.
– Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
– The average online video duration was 2.7 minutes.
– The average online video viewer consumed 68 videos, or more than two per day.