According to research company SCRI’s just published ‘2007 – 2009 HD / Digital Video Trends Report’, we see expected large penetration for the SD format, but surprisingly also that no HD formats reached more than HDV (25.5%), despite the latter being a relatively new player in the market. Data for the report was derived from extensive surveys of broadcast and professional video/film production/post facilities worldwide.
HDCAM still has over 21% penetration, with DVCPRO HD slightly lower at about 17%. Neither reached the remaining penetration of Betacam SP (well over 50% of the market still has Betacam SP). Penetration of HDCAM has remained essentially constant since the last survey. In SD products, DV based recorders (DV, DVCPRO, DV CAM, and variants) are present in more than 80% of all facilities.
This years Summary includes very important data which shows that the industry will remain healthy and growing into the future. It shows support for existing standards, and some degree of skepticism about the uptake rates for some emerging technology. Above all it represents a snapshot of the changes which are shaping the hardware and programming in which we are all involved. The US economy has weathered recent storms well, with strong corporate profits. With an election year next year both production facility and broadcast station owners should do well, as is traditional in presidential election years.