Eutelsat Communications has signed a five-year contract on its W4 satellite with Entertainment Highway Ltd (EHL) for a new pay-TV platform serving Nigeria. The contract covers one high-power Ku-band transponder with a high-power spotbeam that Eutelsat has focused over Nigeria.
Called HiTV, the new platform comprises 15 digital channels, including three sports channels showing Barclay’s Premier League football from the UK, as well as matches from Spain’s La Liga and Italy’s Serie A. Other international channels broadcast in the platform include BBC World, E! Entertainment, God TV, MTV Base, Sky News, Eurosport News, Nickelodeon, along with new channels produced in Nigeria dedicated to local and foreign movies, music, children and general entertainment.
Having broken into a highly underserved but hugely potent Nigerian pay-TV market, HiTv is adopting a mass market affordable pricing approach and targeting 100,000 homes in its first year of operation.