Virgin Media has added a selection of content from National Geographic Channel and Discovery Channel to its on demand service. It is significant because it marks the first time channels outside of the big five or Virgin Media’s only TV channels have contributed to the service. It should also be noted that BSkyB is a significant shareholder in National Geographic Channel in Europe.
NatGeo’s content will include The Womb, Air Crash Investigation, Da Vinci Code and Ultimate Disasters. Discovery Channel adds Deadliest Catch, Mythbusters and Megastructures.