QVC has renewed its contract for carriage on the UK’s DTT network, extending the availability of the shopping channel through until 2022.
“The contract extension underlines the on-going strength of the Freeview capacity market, providing for substantially improved terms for SDN, effective immediately, and longer term benefits for QVC including certainty of carriage on the UK’s largest digital television platform,” said Jeff Henry, managing director, ITV Consumer, which now owns the SDN capacity and broadcasts ten video streams.
The original agreement was due to terminate in November 2010.