Spanish media group Prisa has been slowly increasing its holding in the pay-TV operator Sogecable, taking advantage of new takeover legislation that allows the company to acquire 5% of the company a year, without having to launch a full takeover bid.
Prisa’s softly softly approach began in June following the recent debacle with rival Mediapro over TV soccer rights. The Prisa holding has increased from 45.781% to 44.855%, according to Spanish stock exchange data.
Sogecable runs the Digital+ pay-TV platform and the regional Canal+ premium channels.
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