Irdeto CEO Graham Kill has relocated to the company’s Beijing, China office. His role will not change, but his base will now be Beijing as opposed to Amsterdam. The move is the next step in a strategic plan to make Irdeto ready for a future where the emerging markets are more on a par with the current more mature markets of Western Europe and North America.
Irdeto’s Beijing office will now not only be the centre for its Chinese operations and APAC regional headquarters with their respective management and teams, but will also be a base for part of Irdeto’s corporate management. The strategic plan is to have a more balanced Irdeto organisation between East and West centered on Beijing and Amsterdam respectively. Other smaller regional offices will continue to ensure that Irdeto remains as close as possible to the markets it serves.
“The Asian region is already a strong market for Irdeto contributing to about 30% of our revenue last year. Structurally, we want to move away from the traditional concept of a single headquarters and be even more representative of the markets and customers we serve by changing the way we operate to be more balanced between East and West. As a result, we intend to further increase our responsiveness to customers in the Eastern hemisphere, although the concept of East and West is already a traditional one as it depends from where you view the world,” said Kill.
“That means ensuring senior management is well represented in places like Beijing, a move we believe to be beneficial for customers, partners and our teams in various locations. We have always been pioneers in the industry, and innovating organisationally is just as important as our track record of product and technology innovations.”