Jan Henne De Dijn has used the Frankfurt Book Fair to announce the launch of the first literary and book channel in the world: called Lettra the thematic TV channel will launch on a number of pay-TV platforms including Premiere Star. The founder of the Hamburg Media School claimed he has enough funding to keep the channel going for three years.
Lettra expects to offer five hours of fresh programming every day with about half of it originating from its own team of 20 editors.