Consumer spending on flat panel TVs is likely to pass $100 billion (€70.69bn) worldwide during 2007, according to the latest report from the Strategy Analytics Connected Home Devices service. The Digital Home Entertainment Devices Quarterly Report predicts sales of LCD and plasma TV s will reach 73.7 million units, generating revenues of $104.9bn.
The market share of plasma screens continues to fall from 17.7%, by unit volume, in 2006 to 15.8% this year. HD continues to drive flat panel sales and 71% of those sold are now HD Ready.
“Flat panels have transformed the TV market over last five years,” comments Peter King, Director, Connected Home Devices. “But we expect that market revenues will see only two more years of growth. New features such as 1080p and IP networking will help to add value but will fail to counteract further declines in average selling prices.”
Strategy Analytics predicts the market will peak at $130.4bn in 2009 before going into decline.