Digitürk has been chosen as the official pay-TV broadcast partner in Turkey for the UEFA Euro 2008 championships in Austria and Switzerland. It will have exclusive pay-TV rights to all 31 matches of the competition, while the FTA rights will remain with the broadcaster ATV. The DTH platform has also just added E! Entertainment to its channel line-up.
UEFA has already announced a string of other broadcast partners for Euro 2008 that also include the Polish Polsat platform, including coverage on pay channels Polsat Sport and Polsat Sport Extra, TF1 in France, Hungary, where coverage is split between MTV and Sport1 and a rights share between Canal Digital and commercial broadcasters in the Nordic region.