According to data produced by TNS Emor, Kanal 2 was the most popular broadcaster in Estonia in September 2007 with a daily audience share of 22.5%. MTG-backed TV3 was in second place with 19.4%, followed by the public broadcaster ETV with 15.6% and Russian-language channel PBK (13.1%). MTG’s 3+ scored 4.2%, while Russia’s RTR Planeta and NTV Mir claimed 3.8% and 2.6% respectively and the music channel MTV Eesti only 0.4%. Only one of the three leading channels (TV3) saw its audience share rise year-on-year.